From Interesting to Investment
How Energy CX identified and invested in skills that were uniquely predictive of sales candidate success.
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EnergyCX, one of the fastest-growing energy companies in the Midwest, wanted a more data-driven way to validate which candidate skills truly mattered in their sales hiring pipeline.
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By partnering with Skillcraft, they were able to move beyond gut feel and uncover hard evidence that Active Listening and Emotional Decoding strengths were predictors for which candidates would receive an offer.
The Challenge
EnergyCX was scaling fast, and traditional hiring signals (resumes, interviews, manager impressions) weren’t giving them confidence about who would succeed. They needed:
• A way to objectively measure candidate skills during the hiring process.
• Proof that those skills connected directly to real sales outcomes.
The Solution
Skillcraft assessments provided evidence-based validation of candidate skills by tying assessment results directly to downstream performance KPIs first within their organization.
Instead of relying on self-reports or manager opinions, EnergyCX gained a clear view of which skills were predictive in their unique context.
The Results
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Identified Active Listening and Emotional Decoding as the most predictive of hires and internal top performers.
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Shifted hiring focus to candidates demonstrating these skills.
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Built confidence in skills-based hiring decisions grounded in data, not assumptions.
Impact
By acting on validated skill signals, EnergyCX improved the accuracy of their hiring process, reducing the risk of failed hires, and created a repeatable model for future growth.
From “interesting” insights to actionable investment—EnergyCX now hires with evidence, not guesswork.